Digital Marketing Portfolio

Summary

A digital marketer with 3+ years running Meta Ads and content strategy for real estate, finance, and hospitality clients. Skilled in full-funnel paid campaign execution, multi-client account management, and analytics-driven optimisation, with a track record of strong ROAS and lead-gen results for D2C and SMB clients. Also use AI tools regularly to speed up performance reporting and content workflows.

Profile

Name: A. Joseph Mathew
Location: United Arab Emirates
Experience level: Digital Marketing Strategist, 3+ years
Focus areas: Performance Marketing (Meta Ads), Content Strategy & Multi-Client Account Management, Analytics & Reporting (incl. AI-assisted), Email and SMS Marketing, Basic SEO
Short bio: Digital marketer with 3+ years managing Meta Ads and content strategy for real estate, finance, and hospitality clients, now returning to the UAE market where I grew up. Comfortable owning end-to-end execution across a multi-client portfolio, collaborating with creative teams, and using AI tools to speed up reporting and content workflows.

Highlights

Multi-client management: Run Meta Ads and content strategy across real estate, finance, and hospitality clients concurrently
Lead gen: Lowered CPL via offer and creative iteration, improved lead quality and follow‑up rate
Cross‑functional ops: Coordinated with designers and copywriters to keep creative aligned with brand identity and growth targets
AI-assisted reporting: Used AI tools to speed up performance reporting and content workflows
D2C e‑commerce: 4.03 ROAS month on Meta generating $42.6k revenue from $10.5k spend; sustained similar results over ~3 months

Core Skills

Channel	Proficiency	Proof	Tools
Multi-Client Account Management	Advanced	Concurrent real estate, finance, hospitality portfolio	Meta Business Suite
Lead Gen	Advanced	Lowered CPL with offer + creative iteration	Meta Lead Forms, landing pages
Content Strategy	Intermediate	Multi-vertical content planning and creative direction	Canva, scheduling tools
Analytics & AI-Assisted Reporting	Intermediate	KPI tracking and AI-assisted reporting to guide budget shifts	GA, platform insights, AI tools
Meta Ads (D2C)	Advanced	4.03 ROAS month, $42.6k revenue	Ads Manager

Summary

Profile

Highlights

Core Skills

Tools