Summary
A results-driven Digital Marketing Professional with hands-on experience in paid media and organic campaigns. Highly proficient in executing and optimising digital strategies across Meta Ads and Google Ads to drive KPIs, conversions, and ROAS. Skilled across social media marketing, email and SMS marketing, and Shopify management, with a data-driven approach and strong cross-functional collaboration.
Profile
- Name: A. Joseph Mathew
- Location: United Arab Emirates
- Experience level: Early-career Digital Marketing Professional
- Focus areas: Performance Marketing (Meta Ads, Google Ads), Social Media Marketing, Email and SMS Marketing, Shopify Management, Basic SEO
- Short bio: Results‑driven marketer experienced in planning and optimising paid and organic campaigns across Meta and Google. Comfortable owning end‑to‑end execution, collaborating with creative teams, and using data to improve KPIs, conversions, and ROAS.
Highlights
- D2C e‑commerce: 4.03 ROAS month on Meta generating $42.6k revenue from $10.5k spend; sustained similar results over ~3 months
- Lead gen (SMBs): Lowered CPL via offer and creative iteration, improved lead quality and follow‑up rate
- Cross‑functional ops: Shipped ads + email/SMS + on‑site updates with designers and copywriters to keep brand and funnel aligned
- Lifecycle: Built and sent welcome flows and promos that lifted repeat purchases and session revenue
- Analytics: Set up KPI tracking and reporting using platform insights and GA to guide budget shifts and scale winners
Core Skills
| Channel |
Proficiency |
Proof |
Tools |
| Meta Ads |
Advanced |
4.03 ROAS month, $42.6k revenue |
Ads Manager |
| Google Ads |
Intermediate |
Certifications + account builds |
Google Ads, GA |
| Lead Gen (SMBs) |
Advanced |
Lowered CPL with offer + creative iteration |
Meta Lead Forms, landing pages |
| Lifecycle (Email/SMS) |
Intermediate |
Welcome flows + promos that lifted repeats |
Mailchimp or similar |
| Analytics |
Intermediate |
KPI tracking to guide budget shifts |
GA, platform insights |
Tools